Aug 1, 2008

Bizarre Advertising around the World

Paparazzi Magazine in Argentina ordered these sun protectors from Publicis Graffiti to promote nightclubs of Buenos Aires. The sun protectors where placed in all the cars at the clubs parking, so that paparazzi couldn't take pictures of what's going inside. Girls on the pictures are famous in Argentina.

Merchandising idea for Che Men's Magazine cross-media campaign, a real duvet and two pillow covers, so that you never sleep alone.

This new campaign from Playboy in Argentina featured a Beach Towel in the form of the magazine itself.

Peep into that hole -"Papa John's" pizza is here.

Durex comes in all sizes...

Braun Silk-Epil Epilators are best known as razors which give women silky smooth legs for up to four weeks. To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. The Braun branding was written on the balloons. While, as you can see in the picture, it is a little creepy looking, it definitely appeared to be entertaining and, apparently, effective. Traffic to the store increased around 25%.